Jeans World Fashion

When Levi Strauss arrived in San Francisco in 1853 to sell dry goods to miners, he had no idea that within 100 years his name would be synonymous with cowboys, laborers, rebels, and winning the cold war. The story goes that a miner told Strauss he should have brought pants instead of the buttons and cloth for tents he brought from New York. Faster than you can say 501, Strauss began fashioning "waist-high overalls" for the hard-working miners who wore out pants quicker than they went through a mining claim.

The pants were an instant hit and Strauss soon improved on their design by switching to a softer fabric from France known as serge de Nîmes -- or simply "denim." The design evolved over the years to include belt loops, rivets, and the iconic red tag. The pants weren't even called "jeans" until the mid-1930s, years after Strauss' death. Today, Levi's may be losing their luster to hip high-fashion brands, but there is no doubt that Strauss' influence has been riveted in place.

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to save the planet wear your jeans twice a week, wash them every fifth day, and don’t use a drier. Never iron them. And do not consider dry cleaning. By following these rules you can save 240 kwh of energy a year—that’s equal to using 4,000 lightbulbs for an hour. A study by a French environmental agency on the ecological impact of a pair of jeans has revealed these startling facts. It examined the life cycle of a pair of “average” jeans from start to finish and measured the environmental impact of each step of production and usage. Buying jeans made of cotton originating closer to Europe was also less damaging.. But it's that washing, drying and ironing that wreaked 47% of the damage that jeans caused. Ironing jeans?—only the French.